Bill Gross founded Idealab Studio in 2018. Bill is a lifelong entrepreneur: he started his first solar business in high school, then invented and sold high-end speakers in college, followed by a natural language product for Lotus 1-2-3, then an educational software company called Knowledge Adventure and then CitySearch. Bill founded Idealab, the longest-running start-up technology incubator, in 1996. Among Bill’s transformative innovations is the invention of the “paid click”, or CPC (cost-per-click) model with the company GoTo.com/Overture, which he founded, and which today powers most of the monetization of the internet. Bill’s newest efforts in renewable energy include Heliogen, a company whose breakthrough technology will meaningfully contribute to the world’s efforts to minimize reliance on fossil fuels, and Energy Vault, a company that has developed a breakthrough in low-cost energy storage. Bill serves on the boards of directors of numerous companies and is also a member of the Board of Trustees of the California Institute of Technology and the Art Center College of Design. Bill received his B.S. in Mechanical Engineering from Caltech.